Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams. creating breakthrough products via the licensing model. Brand licensing can also be used to differentiate products from the competition and extend a brand. Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox, SHELL BRANDS INTERNATIONAL APPOINTS BEANSTALK AS GLOBAL LICENSING AGENCY, Finsbury, Diageo Bring Back Baileys Yule Log, ‘The Power of Licensing’ Book Sees Cyber Monday Deal, My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors, The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times, MORTON SALT & FUN.COM DRESS UP HALLOWEEN WITH NEW MORTON SALT GIRL COSTUME, License Global Q&A with Beanstalk SVP of Business Development and Marketing, Debra Restler, Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! Pretty much everything! developing branded products that consumers immediately know and trust. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. what we do. All rights reserved. … This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. Through our confidential services, we work closely with our clients to fully understand their strategic planning goals and construct suitable licensing programs to … Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. Companies, including Magnavox/Philips, JVC, and Toshiba, exited the U.S. market, licensing their brands to companies in China, Taiwan, and … And you don’t have to be a behemoth brand to make it happen. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. They know who to call and how to get the meeting. icon-chevron. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. Brand licensing comes with a language of its own. The main reason why companies can choose to brand products or … We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! They always give exemplary service, making me feel like I am their only client although I know that I am not.". If your brand has value, even locally or within a targeted niche, you can license that brand. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. November 12, 2020: By: Todd Kaufman, VP of Business Development. 2020 was a year we will never forget and a year we all want to forget. Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand. The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. In some cases a fashion label may exist only as a license. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. Goldmarks Company 5600 N. River Road Suite 800 Rosemont, IL 60018 Tel. Idea! Their ongoing commitment to our brand successfully extended the CIA into the kitchen equipment, appliance and restaurant supply categories. How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic? Brand Broadcasting in a Narrowcasting World. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … Check the Status of your Application. They know who to call and how to get the meeting. Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … Our agency is well-suited to develop meaningful, long-term programs for your company or brand. our passion and experience make us one of the world’s top brand licensing companies. icon-chevron. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale BREA's Licensing Handbook. At BLT, brand licensing isn’t just what we do -- it’s our passion. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. Popular Brand Fashion: Fashion Designers Beanstalk Group: The Beanstalk Group is one of the world's leading brand licensing agency and consultancy. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. However there are many other additional reasons companies license their brands. Cold War Navy Pilot Semaphore Brand Solutions Recognized by Inc. Magazine as One of California’s Fastest-Growing Private Companies → Semaphore Licensing Solutions License Global – 02.2020 Global Licensing, Inc., headquartered in Pawleys Island, SC, has been providing brand licensing assistance to clients for more than two decades. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. Contributing writer to Entrepreneur. Broad Street is a global brand licensing agency. We create meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. Find Information about California-Registered AMCs. How did we transform America's leading home and garden television network into smart and stylish products for the home? In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. How did we reinforce Stanley’s leadership position in the home improvement category? The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. Licensing means renting or leasing of an intangible asset. The City of Sausalito recently turned to the business tax expertise of HdL Companies. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. With Dates of Recent Actions Taken. The Hansen organization focuses in fashion and corporate brand licensing & franchising and international licensing of trademarks Gilman Licensing Company Founded in 1984, Gilman Licensing Associates, LLC ("GLA") is a full-service licensing consulting company that helps market-leadin Typically, this type of arrangement requires the creation of what is known as a licensing agreement or contract. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes. (Fast Forward 2 months later) Yes! It is also defined as an opportunity to extend value. Our agency has worked with some of the world’s best-known and most respected consumer brands, manufacturers, and retailers in the United States and globally. New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! Brand licensing refers to a brand’s leasing to a business other than the owner of a company. It trades on the Toronto Stock Exchange as ACB. January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. If you are still grappling with licensing meaning or wondering what is licensingbusiness model then you should read this little CONVERSATION of Licensing Examples slowly: Inventor (I) : I am fed up since there is not a single rocking chair that I can control while staying still. 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