Don’t Google around and for God’s sake don’t read the instruction manual. The shortage isn’t down to the fact that there is no flour in the UK – it’s more about distributing it out to customers. Second is Weetabix, with growth of £4.1m. Explain to us where our Frosties, the cereal that has kept this country running for almost 70 years, have gone. Enter, Troo No Pot Porridge+ sachets. It’s hardly proof of a category in rude health, especially when volumes are down 1.4%. Blame this on Global Warming - not Brexit. The full-sugar version packs a whopping 37g of sugar per 100g, significantly more than the own-label equivalents from Tesco (26g) and Asda (29g). She touches on a key trend in cereals: the growing adult market for saccharine stuff. “They want to be wowed, surprised and, importantly, further supported in their healthier life choices,” she says. But one of its worst sugar offenders, Frosties, will not have its sugar cut; because Kellogg’s claims that it is mainly eaten by adults. But 73% of branded cereal is still sold on promotion, compared with just 27% of own label. Vitamins B1, B2, B3, B6, B12 and iron contribute to normal energy-affording metabolism. We’ll continue to take care and be responsible when advertising and marketing our products.”This puts the company on a collision course with retailers and campaign groups. “Our characters have been around for over 50 years, long before the obesity problem in the UK,” says a spokesman. So it’s hardly surprising. When, if ever, will it re-emerge? Food to go category report 2020. This suggests two things: that the new white Coco Pops ­cannibalised the main offering and that shoppers are leaving the traditional kids’ cereals category. “Frosties shoppers are buying more volume, more often and we are also recruiting new shoppers into the brand, in particular with adult shoppers under 28 years who are in the pre-family life stage,” explains marketing director Vicky Middlemast. Try to fix it yourself and end up breaking it. A problem shared is a problem magnified out of all proportion, so the more the merrier. In October, Cereal Partners Worldwide launched GoodBelly, a duo of wholegrain flake products containing live probiotic cultures to benefit digestive health. So brands have had to take a different tack. Follow this guide: You can’t be too loud when alerting the rest of the household to the oven door only partially shutting. We had the Great Flour Shortage. BRITAIN could face a cereal shortage because of a “frosty” sacking row at the factory that makes Shreddies, Cheerios and Shredded Wheat. “The range is packed full of added vitamins and minerals, such as vitamin C, B6, B2 and zinc, as well as natural ingredients such as turmeric, barley, hemp, maca powder and quinoa to deliver specific health benefits. Other examples include the growth of challenger brands such as Deliciously Ella, Moma and Lizi’s Granola, which are up £1.1m (63%), £510k (17.6%) and £820k (12.2%) respectively. Vitamin D contributes to the maintenance of bones. “We took the super ingredients all around us in nature and brought them together in simple, tasty and exciting products - absolutely nothing artificial, no confusing labels which parents struggle to make head or tail of and that all the family would enjoy.”Given Public Health England’s warning in September that 40% of primary school leavers could be overweight in 2024, challenging the norm can only be a good thing. Because cereal mascots are fast on their way to becoming an endangered species. Last May, sugar reduction stood at just 8.5%, according to government figures. In 2015, PHE called on cereal makers to reduce their sugar content by 20%. Hence the launch of Granola Fusion Pots, a duo of just-add-water granola smoothie pots (rsp: £1.59/55g-65g) aimed at those who eat their morning meal at work. Still, it’s not all about healthy fare. Heavy rain all summer in the midwest USA. Make it clear that the latest outrage only has you overreacting because it’s the culmination of a series. However, volumes are down for both brands, partly as a result of cuts to deal activity. “We don’t believe removing characters is the solution to the problem. There may be spot shortages of certain auto parts in the U.S. That's because 12% of U.S. imports of auto parts come from China, more than any other country except for Mexico. The Grocer Own Label Accreditation Scheme, Rob Brown is a freelance journalist for The Grocer, PepsiCo takes stake in £70m free-from brand Rude Health, Fruit & veg snack bar duo added to WK Kellogg by Kids range, Belvita shifts away from breakfast with entry into baked bars, The toast of lockdown: jams & spreads category report 2021, Mindful drinking: adult soft drinks category report 2020, Going, going, gone? Deliciously Ella has managed 56.8% volume growth at an average price of £7.64 a kilo. GoodBelly’s two lines – Wholegrain Oat Flakes with Apple, Cranberry & Pumpkin Seeds and Blueberry, Banana, Pumpkin Seeds & a Dash of Ginger – arrived in Tesco last autumn (rsp: £3.49/350g). By 2020, the two chocolate-makers warn that that number could swell to 1 million metric tons, a more than 14-fold increase; by 2030, they think the deficit could reach 2 million metric tons. Instead, retailers are going big on the cheaper own-label versions of big brands. Because it is keen to stress that the brand’s growth is not coming from kids. “We expect to see growth for cereals that target specific health and wellness needs for adults and kids alike,” says Cereal Partners Worldwide’s Baker. All of which suggests traditional cereals may have to rethink their strategy if they want to get in on the growth. These 50g plastic-free paper pouches are available in Happy Cinnamon & Omega 3s and Energise Chocolate & Maca (rsp: 99p/50g). But it’s also down to the aforementioned pricier lines. Fuel10k Oat Muffins | Launch date: November 2019 | Manufacturer: Fuel10k | Fuel10k claims this is a UK first: a potted instant oat muffin that is ready to eat after adding water and nuking in the microwave for 45 seconds. Because some cereals remain very sugary indeed. It contains folic acid and suitable for vegetarians. “Consumers want to be wowed, surprised and supported in their healthier life choices”, For Lizi’s brand manager Alice Bream, the secret to success is meeting consumer expectations of a premium product. Fields flooded and crops rotted. Both the Granola and the Clusters ranges are very positive for category value growth as they drive trade up through higher pence per gram.”That move towards pricier lines reflects what’s going on in the wider category. COPING fine with 2020? Frosties. No longer are innovations such as White Chocolate Coco Pops creating the levels of excitement they once did. “The discounters are in growth and own label lines make up roughly 90% of their cereal repertoire,” adds Gowan. “We’re delighted with the progression we’ve seen on our newest brand since it launched in January 2018,” says Middlemast. Meanwhile, brands with values are booming. Rainforest Foods wants to steal a slurp of his market share with a ‘healthier’ alternative to Coco Pops – and Rice Krispies, too. The real lockdown shortage problem... Frosties? You can only feel big by complaining about small things. This site is intended for over 18s only. Sugary children’s fare is falling out of favour. Register for FREE guest access today. “We’ve seen strong growth on the Granola range at 34.7% in value, driven by increased penetration as the brand continues to recruit younger, more ‘taste driven’ shoppers,” says Middlemast, quoting IRI figures for the year ending 19 November. All will be revealed in our healthy cereals guide! And rather than face up to their failure to keep Britain stocked with essentials, the government is silent. Nicola Adams eats Frosties for breakfast every day. Stewart McGuckin, head of retail at brand owner Rainforest Foods, says it was vital to take a different approach at a time when it is becoming “more difficult for families to find a product they can trust”.“With increasing focus on the amount of sugar in many products, the type of ingredients used and where they’re from, we wanted to create foods that challenged the normal way of doing things,” he explains. Peanut butter, jam and other spreads are flying. There are no limits on just how far away these cereals can stray from standard children’s fare. “In 2019, we united all WK Kellogg’s granolas under the ‘no added sugar’ umbrella, containing naturally occurring sugars only - resulting in a considerable increase in rate of sale.” That success inspired the launch of the two-strong WK Kellogg Plant Protein Crunch last July, which has already delivered incremental sales, according to Middlemast. Those figures are driven partly by massive gains for Aldi and Lidl, which have grown their cereal sales by 8.7% and 7% respectively. See the performance of the cartoon-adorned Kellogg’s Coco Pops and Rice Krispies, down £2.7m (5.4%) and £1.9m (5.1%) respectively [Nielsen 52 w/e 7 September 2019]. Kellogg's - Frosties - 750g Brand: Kellogg's Best Before Date: 21/05/2020 P&P weight each: 875.00 Grams. Kellogg’s launched a lower sugar Frosties alternative in 2004. While COVID-19 is forcing numerous layoffs and closures around the country – and indeed, around the world – the breakfast cereal giant has issued an urgent call out for additional workers at its Manchester plant to keep up with demand. Am I the only one who has broken out into a cold sweat over the absence of Kellogg’s Frosties? Coco Pops’ recipe contains half the sugar it did in 2017, says Kellogg’s. Add Kellogg's Frosties Cereal 750G Add add Kellogg's Frosties Cereal 750G to basket. That means a bowl of Coco Pops is 17% sugar, while Asda’s own-label equivalent Choco Snaps weighs in at 32%. It also unveiled a Reduced Sugar Frosties, which contains 30% less of the offending element than the standard cereal. As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered? There haven’t been for weeks. Despite all the hype around sugar content, Frosties’ sales are booming. This is all against the backdrop of the government’s sugar reduction programme. Using this byproduct from juice bars, which produce around 2kg of waste for every 450ml of juice produced, results in a reduction in greenhouse gas emissions while providing an ingredient that is high in fibre and contains no refined sugar, says Nibs Etc. With the arrival of Covid-19, Britain’s £25bn food-to-go market was sucked down the drain. But today, 13 weeks into lockdown, there are no Frosties. Caroline Westbrook Thursday 21 May 2020 11:36 am. Bambeanies | Launch date: August 2019 | Manufacturer: Rainforest Foods | Coco the Monkey had better watch out. Shortages of loo roll and other essentials seem to have eased, but flour is still tricky to find. But today, 13 weeks into lockdown, there are no Frosties. Nibs Etc | Launch date: March 2020 | Manufacturer: Nibs Etc | This oat, almond & honey granola is partly made from carrot, apple and ginger pulp that would otherwise have been sent to landfill. Kellogg's All Bran Golden Crunch Cereal 390G. Open whatever it is up, with a screwdriver or a hammer if you’re not a pussy, and see what’s going on. Granola Fusion Pots | Launch date: February 2020 | Manufacturer: Kellogg’s | Twelve per cent of breakfasts are eaten ‘al desko’, says Kellogg’s. 75% ot this years corn crop lost. Available in Double Chocolate and Banana & Chocolate (rsp: £1.49/70g) flavours, the lines provide at least 15.7g of protein and no more than 9.3g of sugar per serving. “Retailers play a crucial role in helping customers make more informed choices in the supermarket,” she says. How to make everything into a drama, by a three year-old, 'Gwyneth fanny candle explosion' is a sentence that makes sense in 2021, Lil Wayne, Joe Exotic, Lee Harvey Oswald: Trump reveals his pardon list, Jabs Army, and the other ways the pandemic has become a World War Two nostalgia wank, Man recognises individual blades of grass in local park, Six twatty things Trump can do today before f**king off, 'Go to the factory and ask': a grandparent's guide to finding a job, Are you thick or are the schools having a f**king laugh? Branded prices are climbing as a result of cuts in promotional activity, while own label prices are falling. Alpen Chocolate | Launch date: January 2020 | Manufacturer: Weetabix | With Alpen’s sales going soggy, owner Weetabix has launched its first chocolate variant. “Children are excited by cartoons so their removal will be a godsend to parents”. ... there was no shortage of famous, ... she is determined to be in Tokyo 2020 for a crack at a third Olympic gold. To make sure even the neighbours know, continue losing your shit for at least ten minutes. For on a matter of this importance, no excuse is acceptable. First launched in the 1950s with the help of Tony the Tiger, Kelloggs Frosties continue to prove a popular breakfast choice for children up and down the country. Take the aforementioned Frosties. Another quipped: "I've just turned the news on to hear of a Marmite shortage - just when we thought 2020 couldn't get any worse." There haven’t been for weeks. THE government has misled, hidden the facts and flat-out lied to Britain. Despite several shutdowns earlier in the year, by mid-summer meat processing was operating at levels nearly equivalent to those before the pandemic struck. But day after day, ministers refuse to allow questions on the real crisis facing this nation. According to Nielsen’s read of the market, cereal value sales edged up 0.9% last year. This website uses cookies. This blend of rolled oats, toasted wheat flakes, roasted almonds and hazelnuts, raisins and chocolate ‘curls’ (rsp: £2.49/550g) rolled into Morrisons and Asda this month, and will be backed by marketing investment for the overall brand. There’s no way you can work, clean or take all the other broken crap to the tip after what you’ve been through. That’s partly down to a decrease in promotional activity, says Kantar, as sales on deal declined 2.1%. Forget lager and shots. As with the flour shortage of 2020, meat shortages were not caused by a lack of livestock, but by a lack of workers and locations to process meat and get it to consumers. On this trajectory that could rise to nearly 200,000 excess deaths by the end of 2020, even with the extra funding that has been earmarked for public sector services this year. We all heard about the problems with toiletroll, flour etc being out of stock and hard to find, but not enough people are talking about the more important issue. Nestlé believes this could be a profitable area. And unlike Coco Pops, Kellogg’s is not planning to make any changes to the sugary formula. Just days later, Asda and Aldi followed suit with culls of their own characters.It all forms part of a move towards healthier, more conscious choices at the breakfast table. “However, it is important to note that health means different things to different people - ranging from digestive wellness to reduced sugar in the diet. “We expect to see growth for cereals that target specific health and wellness needs”. Kellogg's Frosties are sugar frosted flakes of corn it contains vitamin D, B vitamins and iron. They’re vegan and, crucially, contain no added sugar. “Forty-four per cent of all breakfast occasions are chosen by consumers for health reasons,” says Cereal Partners Worldwide’s marketing director Toby Baker, citing a CPW Global Prospect Study. We need our sugared flakes of heaven back, stat! Troo No Pot Porridge+ sachets | Launch date: April 2020 | Manufacturer: Troo Foods | Consumers aged 25 to 34 are most likely to swap breakfast for ‘deskfast’, says Troo Foods. Copyright © Digitalbox Publishing Ltd. Asda is the only big four retailer to have grown category value. So what’s behind the boom? Asda’s own label lines have seen value growth of 7.7%, while Sainsbury’s are up 3.4%. Nic Hopkirk April 23, 2020 9:10 am. However the range was axed shortly after due to poor sales. Environmental and agricultural charity supporter Jordans has grown £2.3m (13.3%). “That said, Lidl has significantly increased its branded cereal range, resulting in their sales of branded lines growing 28.6%.”. Even if that spells potentially bad news for Coco the Monkey. Create New Wish List; Current stock available: If you love bargains, others will too. This age group is also more likely to be swayed by environmental concerns. When asked, consumers also cited wholegrain and high fibre as two of the most important considerations.”Hence the launch of Lizi’s Super Muesli, a four-strong range of cereals promising specific functional benefits such as a boost to energy levels and even cognitive health and mental wellbeing. At the same time, you could argue that Kellogg’s is doing something more important: addressing what’s inside its cereal boxes, rather than what’s on the outside. A statue of Edward Colston is thrown into a harbour and sparks weeks of debate. Take the aforementioned Frosties. At the start of January, Lidl took the plunge by pledging to axe the mascots on its own-label cereals. So getting rid of the cartoon monkey is just part of the battle (though Asda says it has reduced the sugar content of its own-brand cereals by 26% over the past five years).Kellogg’s is looking critically at its other brands, too. Write a review Rest of Bran Cereal shelf Worse, they have refused to explain what the f**k has happened to Frosties. “Own label lines continue to make significant gains on branded cereals, accounting for 30% of market value and 45% of packs sold over the past year,” according to Kantar analyst Keith Gowan. But context is everything, because the last time Nielsen reported value growth for cereals over a similar period was in 2013. Children are going hungry. Sales of Kellogg's Frosties have plummeted in recent years as health-conscious parents avoid sugary cereals for their kids. Updated: May 6, 2020 12:15 PM Posted By: CNN Wendy's expects the beef shortage that's affecting about 1,000 of its US restaurants to continue for the foreseeable future. Even here, own label has driven the bulk of its growth. They’ve owned up to other errors, like their disastrous test-and-trace app, the shortage of PPE, the sending of infected patients to care homes. There haven’t been for weeks. Kellogg's Frosties have been around since 1952, when the cereal was first introduced in the US. We’ve rounded up some of the best and worst cereals from various stores and brands and given each one a rating out of 10, 1 being a … Although Kantar names it the biggest launch in cereals in 2019, it was not enough to put the overall brand in growth. That’s illustrated by the strong performance of its adult-orientated, indulgent brands such as Crunchy Nut and Krave (see above), up £1.1m (4.2%) and £4.1m (2.9%) respectively.Granted, volumes are down for the latter. Before lockdown, Frosties were abundant on our supermarket shelves. But when a real hero to our nation like Tony the Tiger is muzzled and erased, even Piers Morgan is banned from saying a word. “It’s irresponsible of Kellogg’s to continue using these characters,” he says. They are the driving force behind the 0.6% rise in prices across the cereals category - a figure that rises to 2.5% among branded lines. Made from our classic Kellogg’s Corn Flakes but with a delicious frosted coating, Frosties is truly a tasty start to the day. Vegan, gluten-free, small batch Deliciously Ella is up 63% or £1.1m. Breakfast cereal giant Kellogg’s has announced that it will reduce its sugar content by up to 40 per cent in its Coco Pops and Rice Krispies. Made with Tony’s closely guarded secret recipe, these crunchy flakes are full of carbohydrates to help you through the day, and also provide 50% of your daily requirement of three important B-Vitamins. Indeed, WK Kellogg gained £2.7m, the largest of any brand to have achieved volume growth in the past year [Nielsen]. But today, 13 weeks into lockdown, there are no Frosties. Media accounts of tree shortages may have spurred some panic buying, industry experts, including Greene, say. Live alone? So retailers are prioritising their own products in a bid to stay competitive. “Crunchy Nut Clusters grew 10.3%, driven largely by new shoppers. Despite all the hype around sugar content, Frosties’ sales are booming. The announcement comes just weeks after shadow health secretary Andy Burnham, criticised cereal makers, calling on sugar content to be limited at 30 per cent. Rolling meat shortages are now underway in the US. Childish adults are going hungry. Simply add milk or water for a healthy morning breakfast. The target date is the end of this year, but that may prove a struggle. PepsiCo has invested in Rude Health in a deal valuing the free-from brand at more than £70m, it has emerged. Big gains for Aldi and Lidl have also helped boost own label share. Then resign. The full-sugar version packs a whopping 37g of sugar per 100g, significantly more than the own-label equivalents from Tesco (26g) and Asda (29g). Standard cereals are struggling as retailers reduce space for larger, kilo and 750g packs of branded cereals and promote them less (Frosties is one exception, with Tesco only selling bumper 750g boxes). FaceTime everyone you know. It’s getting perilous out there for Coco the Monkey and his gang. Expect shortages in canned corn, corn meal, corn chips, corn flakes, etc. ... Are Frosties as sugary as they seem? Sales on deal are down 2.1% overall. The impact of a nationwide beef shortage due to processing plants closing is ... 2020 . Find many great new & used options and get the best deals for Kelloggs Frosties Cereal Bag Pack - 4x500g at the best online prices at eBay! And rather than face up to their failure to keep Britain stocked with essentials, the government is silent. And Lizi’s Granola has seen a 15.2% volume increase while selling for £7.37 a kilo. Previously to this there was the dishwasher not letting you fit that last plate in, the internet router needing a reset, and that time you stubbed your toe in April. This may come as a surprise to some, but – Frosties are almost definitely not good for you. This combined growth has helped temper the rising price of branded cereals. Asda nutritionist Beth Fowler says removing characters from its own-label cereals is part of its “long-term effort” to tackle obesity. We had the Great Loo Roll Shortage of 2020. That’s resulting in big declines for the likes of Kellogg’s Corn Flakes, Coco Pops, Quaker Oats and Weetos. These cereals are behind a slightly more buoyant cereals market this year, up 0.9% in value after years of steady decline [Kantar]. But wait, there's more... from chicken wraps and 4 for 4 meal deals to chili, salads, and frostys, we've got you. You can learn more about cookies by visiting our privacy & cookies policy page. First they shrink in size, then they jump in price, and now they’ve disappeared entirely. It’s just that the kitchen lightbulb blowing has caused you to clench your fists and scream ‘f**k the world’? Can't come to us? It’s these added benefits that will continue to lift the category.”. “Retailers play a crucial role in helping customers make more informed choices”, For now, Kellogg’s shows no sign of reneging on its tried-and-tested mascots Tony the Tiger, Coco the Monkey and Snap, Crackle & Pop. Kellogg's - Frosties - 750g. GoodBelly | Launch date: October 2019 | Manufacturer: Cereal Partners Worldwide | As the gut health trend gains ground, Cereal Partners Worldwide has launched a duo of cereals containing live probiotic bacteria. A cut in promotions has been key to the rise in value and the corresponding drop in volumes, while the rise of premium, health-led brands is also significant. We warned several weeks ago that this would begin in the first half of May as a crisis unfolds at the nation’s meat processing plants due to coronavirus outbreaks.. At the moment, the food supply chain is cracking. There’s evidence of these credentials gaining ground in children’s cereals too. See the menu and find a location near you. Up to 100 workers at a Nestlé production centre … The greatest value gain of the year belongs to Crunchy Nut, which has netted an extra £6.6m after reporting strong growth for its premium granolas. There’s a Crunchy Nut Chocolate & Hazelnut option and a Special K Red Berries pot for the health-conscious crowd. The company will also end on-pack promotions on Frosties aimed at children. Kantar analyst Keith Gowan says the new mueslis and granolas “sell at a price premium compared to the rest of the market - £2.02 per pack compared with the £1.71 average”.To justify this premium, many brands are trading on a mix of natural, ethical, nutritional and environmental credentials. “We want to inspire customers to make healthier everyday choices.” Tam Fry, chairman of the National Obesity Forum, believes it’s the right move. 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